Today's multi tasking, time managing lifestyles are redefining the value of the dining experience. More than ever before there is an emphasis on the overall experience and less interest on absolute low prices. Certainly, the food has to be fresh and delicious, but quick friendly service and an comfortable atmosphere play well into the value perception of diners. Also, food quality has been redefined. There is a far greater affinity for bold, strong tastes and even spicy dishes that portray a genuine and unique dining experience. At I Ching, we respond to the trends our customers set. After all, I Ching symbolizes- "change" and adaptation.
We are currently looking for a second location in Lexington and we are also having discussions with other groups around the country.
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